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Regarding advertisement of the mutual fund scheme performance, the Securities and Exchange Board of India (SEBI), in a circular, has instructed asset management companies in the mutual fund industry to advertise their returns in terms of Compounded Annualized Growth Rate (CAGR) for the past one year, three years, five years, and since inception. However, where the scheme has been in existence for less than one year, past performance shall not be provided. The circular further stated that a point-to-point returns chart on a standard investment of Rs 10,000 must be given to help investors understand the scheme better.